LiftSmart: 15 Years of Lifting What Matters
American-made rental grade material lifts backed by fast, personal support and a customer-first mindset.
Who We Are:
- 15 years of designing and manufacturing material lifts for the rental industry
- 99% of parts ordered ship within 24 hours
- Sold and supported across North America, Europe, Asia Pacific, and beyond
A Family Company with a Customer-First Mindset
LiftSmart began with a simple idea: the material lift category needed serious innovation.
Competing products were built on decades old designs. Rental companies were asking for better and stronger lifts with more modern features, and responsive support.
We built our very first unit, the MLC-18, in a garage for The ARA Show in 2011 and then sold 60 units from a 10′ x 10′ booth. From humble beginnings to serving rental companies across multiple continents, LiftSmart has always been powered by family and focused on customers.
Today, multiple members of the Citron family and their extended team work side-by-side in the business, covering operations, customer service, logistics, technical support, multimedia, and HR.
The Citron family, from left:
Kristi Citron; Matthew Citron; Steve Citron, Joshua Citron
Built in the USA. Engineered for Stability, Quality, and Control.
Working with trusted domestic suppliers helps us:
Avoid Global Disruptions
Keep Pricing More Predictable
Protect Quality
Support American Jobs & Specialty Expertise
We partner with trusted U.S. suppliers like Colson Caster Company, a historic U.S. caster and wheel manufacturer, and Dutton-Lainson, a longstanding U.S. winch manufacturer, to ensure the highest quality components for our lifts.
Why Rental Companies Choose LiftSmart
Rental operations need equipment that just works. No drama, no long lead times, and no mystery parts.
LiftSmart designs and builds material lifts specifically for modern rental fleet working on today’s demanding job sites.
Built for Rental Duty
Faster Uptime, Fewer Headaches
Personal, Human Support
When you call LiftSmart, you talk to a real person, not a frustrating
maze of menus or automated voices. Every order, from a single replacement part to a fleet purchase, gets the same level of care.
Designed for Long-Term ROI
From components to construction, we obsess over durability, serviceability, and total cost of ownership so your lifts stay in your fleet longer and perform reliably.
From regional independents to national rental accounts, LiftSmart’s material lifts are at work in fleets across North America, Europe, and beyond.
Ready to Lift Smarter?